For example, a structure may be built around : Function: reflecting main specialisms e. Most often, the key aspects of change in organizations are connected to the economic and financial status of the global market, the existing resources and assets, the business environment, organizational structure as well as frameworks. Africa or have an important business specialism e. Further, there are operational goals which are set for the salespersons on the ground and which are to do with the point of sale and the other front end supply chain interfacing roles to actualize coordination and cooperation among the partners, bottlers, vendors, and distributors. Other executive members have other responsibilities e. This can lead to organisational problems such as absenteeism and high staff turnover, which can, in turn, reduce the efficiency of the business. At a more local level the management of The Coca-Cola Company involves a number of functional specialisms.
Organizational Structure Coca Cola is a typical complex organization by having seven operative units in geographic areas around the world, six functional departments being responsible for different tasks and a diversified labor force from different nations. By dividing its employees up according to geographic location, the company benefits on many levels. What is more, both before and after the change, the company has been emphasized the aggressiveness on sales for a long time. Thereafter, Coca-Cola regained its leadership in the market. . Coke Struggles to Keep Up With Nimble Rivals. The company has very efficient and extensive distribution system in the world.
An essential part of the organisation's structure therefore focuses on ensuring that individual products are given the best possible support in regional markets. Members of senior management and a number of standing committees carry out the decisions of the board of directors. Overall, the culture in Coca Cola Company properly reflects four traits, and fosters the effectiveness in the whole organization. At the same time, the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. Lastly, it is necessary to get supports and encouragements from managers. Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. This durable mission facilitates Coca Cola in creating innovation, people orientation, diversity and an aggressive culture since John Pemberton founded it in 1886.
The beverage has consumers in over 200 countries with a rate of over 1. In each country, the marketing strategy has its differences and in some cases different sweeteners. Planning The vision of the Coca-Cola Corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. The strategic structural changes that the organization has gone through in recent years have created a much needed positive impact on the company. Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. Some of the popular products include Coca-Cola, Diet Coke, Fanta, Sprite, Maaza, Minute Maid, Limca, Kinley Mineral Water and Thumps Up Hellenic Bottling Company, 2013.
Coca- Cola was first sold at a soda fountain by mixing Coca- Cola syrup with. By dividing the organisation among different countries, Coca-Cola can meet the needs and requirements for different countries The Times 100, 2005. Other executive members have other responsibilities e. A worldwide business works on a nearby scale in every region because of the quality of the Coca-Cola framework, which encompasses the company itself as well as its more than 300 packaging partners across the globe. Reasonably, if the Coca-Cola Company should focus more on customers to analyze their preference based on different segments, and provides adequate relevant training which guided the employees to deliver satisfied good and service to customers. So I found advertising below, its good advertising of this product, because its shows us how one can of Coca- Cola can support every day balance.
At first, reduce barriers of information flows within the organization. Trust is at the heart of every relationship, whether it be : Customers' and consumers' trust that the Company will provide the highest level of service and attention to their needs Bottling partners' trust that the Company is operating in the best interests of the Coca-Cola system Employees' trust that their contribution is being valued in an open culture. Each division will have its own Marketing manager, Public Affairs Director, Finance Director and so on The Times 100, 2005. They divide the functions, responsibilities and work to avoid overlap and waste while concentrating on the optimum business structure to achieve its goals. The reason for this suggestion is that customers are picky and are facing abundant choices of beverage currently, and they also more care about their health. How effective were different styles in navigating Coca- Cola through the strategic challenges it faced? Coca- Cola must invest in new products and technology to remain innovative.
They monitor the production of the syrups and concentrates that are then mixed with water at specific bottlers. In conclusion, it is always difficult for companies to change their business culture, especially for Coca Cola, a large and stable organization with a hundred years of history. However, there is a matrix structure for each function e. Globally, Coca- Cola is the number one provider of sparkling beverages. In the second column, assign weights to each factor ranging from 0. Toward a Theory of Organizational Culture Effectiveness. The research is to be used to evaluate the environmental issues and work force diversity of Coca Cola, also strategies and recommendations on these issues will be explored.
Coca- Cola has been long admired for its approach to marketing. To increase motivation, the company provides educational opportunities as well as employee benefits. As mentioned before, the company consists of different departments that specialize in different tasks. If a company is not successful within themselves they cannot be successful within. The Company organizes and structures itself in a way that reflects that fact.