Then Redstraws will try to export this product for international market by multinational company. Marketing Objectives The plan will create product awareness through internet advertising via websites popular with college students i. My target market is the entire North South University campus including all the faculty members, students and other staffs. Paper Container : Stylish plastic glass with cover and straw for take-out. Place: Initially Redstraws Company Limited will supply to their distributors directly and distributors will sell within 1st year Dhaka and Chittagong division and capture all types of customer.
The customers can tasted my juice in the lab and then they decided what they do. To prepare this report i have followed marketing research methodology for whose are children and diabetic people. I use poster, social media like Facebook, YouTube etc. Competitors: Redstraws Company Limited knows about some nursery which has been started cultivation about Strawberry fruit. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink.
Fruit juices are not only packed with fewer calories, they are also filled with vitamins which are beneficial to the body. If you are looking for some combinations to try, peach and pineapple, blackberry and banana or red grapes and cranberry are very good combinations to try. Functional Projection and Budget: Sales Forecasting The first method of forecasting new product depletion is historical review. I have a large promotional Plan also. I will organize a big-budget program to launch the product. Age can be used to further segment the market.
We are second on the top list of lemonade sellers getting ready to possess the number one slot. I might ask them to give us a review on my Juice. Exclusive distribution We choose the intensive distribution for our product. We will start our operation by distributing our products in Dhaka and Chittagong division. Our company estimates that the future market will be satisfied with more diversified and segmented product.
I collect fruits directly from the farmers. The company meets all these regulations and standards. I will also provide all details information in the cover of the juice glass. I will invite my faculties and students to visit my garden at Rajshahi. As I am providing fresh juice the quality of my product will be so high and all the health conscious people will love this quality. Because, these two plans are the best way to get best selling and consumer preferences in comparison with other products in the market. We believe we rank second in the group of competitors, behind Pran.
It is also possible to purchase products through the company's and get delivery anywhere in the country. For you to be able to attract customers and not just customers, remember that your target would be health-conscious customers who understand why fresh juice is a better option , you would need to set up your juice bar in a place where you can attract such customers. At the same time, this should be attainable with the least effort possible. The company harbors more than 90, 000 employees with a customer base of approximately 4. I always try to give fresh fruit juice to my customers.
But the company will be trying to increase their production every year and try to capture Bangladesh full market coverage. Towards this, the company will invest Rs 100 crore over three years. But other beverages like coca-cola, Pepsi, sprite, mountain due, Fanta am my strong compactors as they am Ill known branded product having low price and strong position in the mind of the consumers. I always have to conscious about the bank rate. In a nutshell primary data are the information which is collected specially for the specific product which I am marketing. Other Promotional Tools I will hire celebrities to promote my product.
Try experimenting with different fruit combinations and flavors to come up with something no one else is offering. Although there are other juice companies, we can compete because our offering is totally new in the Bangladesh market for which customers will like to pay a bit more price. Shezan juice, Starship, Arong, Denish. Our break-analysis of Redstraws Strawberry Juice product assumes per-unit revenue of 32 Tk per unit, variable cost of 18. However, a person may gift another with a juice detox program.
I will decide to select ordinary bottle for packaging but use colorful paint for customer attraction. Our marketing research department surveyed the market and found that there are potential buyers for our product which will satisfy their needs. For the market, our consumers typically are in the 50,000 tk per year on average and higher income range. So there is a great demand for juices. People are very much conscious about their health and mostly people are like the fresh food rather than the Soda, Carbonated drinks.