Now you would argue that what about products like fax,computers,telephone, mobile phone and many other productsthat we couldnt imagine about but they were created. His answer is that human needs are arranged in a hierarchy from most to least pressing — physiological needs food, water, shelter , safety needs security, protection , social needs sense of belonging, love , esteem needs self-esteem, recognition, status , and self-actualization needs self-development, and realization. Nature Human nature and environmental nature play important roles in motivating consumers to take action. In practice, marketing is following the logical. Give us a call today! Different place means different need and want. Targeting market is about targeting people who do you think want to buy your product or experience your service.
In the same case many products and services are spoken about through Social Networking sites and the need seed is planted immediately. Some people might be agreed with the statement. Therefore what Marketers now do is hypnotize the customer with the virtual and turn it to a real need, satisfy it and eventually create another need by introducing another product or rejuvenating the current product. They make consumers think that they need it. Some consumers would not mind paying a higher price for an item or service if they received very good service.
A parent may take his family to an adventure or theme park for a day. The steps in the marketing process include identifying needs, developing products or services that meet the needs, promoting them, and distributing them. A good example of a company would be Nike. Critics, maintains that marketing goes beyond all this and creates wants and needs which never existed before. Selling product or service at a wrong place can bring the marketers to the misery of loss. In a culture of a country, people have a different perception and way of thinking than people in the other country.
In essence, companies want to find the dominant buying motivation of a customer to present the most persuasive messages. A steak fulfills the need for food, a house fulfills the need for shelter, a car fulfills your transportation needs, investment products can provide you wealth, and some products indicate power and status. So, to attract the customers, marketers must tell them that they can solve their problem. The marketer must probe further. They must learn how to change in knowledge, behavior, attitudes, or creativity.
Needs are defined as all the things that are necessary for a person to survive in this world. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement. The last one is promotion. So what If the competitor has already captured the potential customer, there are many more people in the market yet to realize the need which is created but not actually needed. So, when the company produces their product, before that, they must have their research to find out what people needs and wants, eventhough, understanding customer needs and wants is not always that simple.
Many people seemed content with their mobile phones that accomplished the basics of what phones are supposed to. Marketers communicate with customers in order to find out what do they need or what is their problem and tell them that marketers can fulfill it and also solve their problem. Marketing is about recognize the existing problem or even the new problem of the customers and tell the customers that they can solve it by their product or service. Howmany people today in Pakistan need I-pod? If you leak just enough information before launch, you can generate tremendous buzz as your audience searches everywhere for more information. Places with different cultures must have different kind of people. I have some various reasons for my opinion. Advertising and market research agenciesare busy researching this set of consumers.
An unusual product or service that launched by the marketers. Since the youth can be influenced so easily by a rolemodal they are willing to experiment on what any of these stars prefer. It will make sense if what we sell is car. Marketing is how the products create value to the customer and receive it by needs and wants. They have the gall to charge a million for a watch and then you have to pass a test to see if you are worthy of it? They have to collect data about the potential buyers.
The definition of desire in marketing is finding what the consumer is longing for and needing. At the same time it would be interesting to think whether real needs are in fact only basic needs. This creates the need of their fans then as a result they buy the product. Marketers can not force anyone to do something. After all, confusion is the number one brand killer.