Which segment s represent opportunities for Jones Blair? The Jones-Blair Paint Company, which makes Lambert green paint, reported at that time that the color was its biggest seller in Dallas. It was a neighborhood of old houses sandwiched between retail stores, automobile dealers, filling stations, and secondhand furniture shops. Our working concept is simple: We are curious, creative and self-critical, and we always aim to create extra value for our customers. You can buy paint anywhere, anytime! Jones Blair Case Analysis January 31, 2012 Table of Contents I. The architectural coating market has reached the mature stage which is characterised by sluggish growth. Jones Blair is already a leader in the rural professional painter market. We look forward to fulfilling Hempel's ambitions.
Bothe of these markets are further divided into two sub segments namely, do it yourself painters who place emphasis on price while making a purchase decision and professional painters who focus on quality and durability of the product and willing to pay high price for it Silva and Jones. About Jones-Blair Jones-Blair Company is a fully integrated research, manufacturing and marketing organisation headquartered in Dallas, Texas. However, the big stores such as Home Depot cater to various industries such as appliances, decorating and landscape thereby reducing the power of suppliers. The company has already spent about 3% of its net sales on the advertising and promotion of its products. Jones-Blair Company is a fully integrated research, manufacturing and marketing organization headquartered in Dallas.
Jones Blair mainly offers its products to two kinds of customers. The company serves the need of high end customers. Global Journal of Engineering Research 7. There are seven major players who hold about 60% of the market share of the architectural coating segments and 50% of which is sold under controlled and private stores and brand names. House after house on both sides of the street began to get a face lifting. Introduction This is a comprehensive case analysis of Jones Blair Company, a paint manufacturer, which is located in Dallas-Fort Worth area. Reduce price by 20% By reducing the price, Jones Blair will be more competitive with other brands.
They can be contacted via phone at 972 491-1493 for pricing, hours and directions. Focus on Powder Coatings 2015. There are four major questions that need to be answered based on the case study. This is because a number of players are available targeting at the same consumer base, with similar products and at lower costs. The sales volume of Jones Blair has reached a plateau as their products are of premium price; however, they have managed to increase their sales on an annual basis. The sales of sundries will increase as half of the population fall under the do it yourself category Ryan. Specific answers to the questions in the case After discussing the industry and internal analysis and identifying the strategies used by the company and the industry trend, it will now be appropriate to answer specifically to the direct questions from the case study.
The sales volume of Jones Blair has reached a plateau as their products are of premium price; however, they have managed to increase their sales on an annual basis. Intricate ironwork revived other houses. Around 55% of this amount is depleted on cooperative advertising such as newspaper advertisement, distributing catalogues via retail stores etc. Selected Solution: 6 Which segment should Jones Blair pursue? By visiting this website, certain cookies have already been set, which you may delete and block. Please note that since the paint used to match this color is unique to MyPerfectColor, the finish of the paint may vary from the original.
A potential problem with this strategy is with a large, non targeted marketing push, 75% of audience the company would be targeting is not purchasing paint. You may later withdraw your consent to receive these materials by following the message's opt out instructions. Visit our to learn more about the cookies we use and how we use your data. Jones-Blair has branded itself as having a high-end paint product. They have been investing in the research and development to continuously upgrade their products and using various strategies to appeal to the market. Jones-Blair has proven to be one of the best coatings manufacturers in the region.
Also they require reduced amount of paint. By visiting this website, certain cookies have already been set, which you may delete and block. Just prior to the second World War, Joseph O. Both we and Hempel will grow in North America and globally. It has a unique market position, great technical knowledge and many years of experience. Most Downloaded Sample of Management. Industry Analysis Conducting an analysis of the industry helps an organisation to get accurate information on economic condition of the market and what is the level of competition and availability of required resources to conduct the business.
Jones-Blair services include on-the-job technical assistance, line surveys, technical audits, and process improvement recommendations. With the help of the case, internal and external analysis will be done to identify which markets Jones Blair can target for its architectural products and also how they can reach out to its target market. Our popular servicers include , , , etc. How might one characterize the architectural painting coatings industry and Jones Blair's trade area? On-screen and printed color representations may vary from actual paint colors. Other products which might have the potential to replace paints are very expensive thus the paint market is not very much threatened by the substitute products Khezri, Shariat and Tabibian.
Orders came in for it from all parts of the country and even from Canada and Europe. How might one segment Jones Blair's market area? In the service area, the company holds a market share of 15%. MyPerfectColor has matched the colors on this page based on the color specifications of the original. Iron craftsmen, silversmiths, interior decorators, antique dealers, and photographers wanted to move there. The case goes as far to say that paint is can now be considered a commodity.