Context is less important than words. Person at top works for the good of the group. Low context communicators do not rely on or trust our relationships in business communication. Deborah Rinner, Vice President, Tero International explains how we can bridge the communication gap between high-context communicators and low-context communicators. It depends on the actual words rather than the context. In an interpersonal disagreement, I tend to be more emotional than logical and rational.
To put it in a picture, please have a look below. They take a more direct and explicit approach. Attention focuses more on what is said than relationships. They usually fall somewhere in between and may have a combination of high and low context characteristics. Being aware of a culture's context level is also an important part of promoting a domestic product or service in a foreign market. They are usually diverse, and focus on the individual, instead of the group. They rely on the spoken or written word.
Identify lies with the individual. Understanding whether your international colleagues are high context or low context will help you to adapt your communication style and build stronger relationships with them. China, India and Russia are examples of high-context cultures. The book was originally intended for the general public, but it sparked academic research in intercultural communication and fueled interest in subjects like nonverbal communication, according to. If you have come to the meeting with an introduction from someone who knows you and the other business representative, this could take a few hours. Cultures with western European roots, such as the United States and Australia, are generally considered to be low-context cultures. This is in contrast to high-context cultures, which communicate in ways that are implicit and rely heavily on nonverbal language.
Social structure and authority are centralized. Again, this is in relation to the level of familiarity that people within the respective cultures have with each other. The concept of personal time exists. Low context implies that a lot of information is exchanged explicitly through the message itself and rarely is anything implicit or hidden. Ads and websites may need to be altered to take into account how contextual rules can affect the manner in which potential customers react to them. Examination of these differences with reference to indwelling interactions enables us to classify cultures as being high-context and low-context, and the difference between them is explained here. Thinking is inductive, proceeds from specific to general.
In contrast, high context cultures tend to value fewer, yet deeper relationships with stronger bonds, be they in business or personal matters. People stand close to each other and share the same space. Privacy is important, so people stand farther apart. A low-context culture is described as open, rule-oriented, individualized, detail-oriented in communication, problem-oriented, proactive and productive. In low-context communication, more of the information in a message is spelled out and defined. Getting passengers safely to and from their destinations is the primary goal of airlines, and the checkpoints, screenings, and rules are geared toward this goal.
He differentiated between them depending on five types of interactions observed in a society. When working with others, I prefer to get the job done first and socialize afterward rather than socialize first and then tackle the job. High-Context Cultures A high-context culture relies on implicit communication and nonverbal cues. Message is carried more by words than by nonverbal means. They can provide a pretty clear indication of how you prefer to interact in work and other social settings.
Low-context cultures often display the following tendencies, according to Halverson. Verbal messages are indirect, and communication is seen as an art form or way of engaging someone. Most cultures fall between the extremes on the spectrum and can share characteristics of both high and low context traits to varying degrees. In a low context culture, if they say no, they mean no. I have had the fortunate opportunity to hold lectures, workshops, and consulting projects on this subject World Wide. This helps explain why people in Japan a high-context culture prefer face-to-face communication over electronic technology favored by other industrialized countries like the United States, Canada, the United Kingdom and Germany low-context cultures. For example Japan, which has a very high context culture, uses both polychronic and monochronic time.
Communication is expected to be straightforward and precise, and the use of words must effectively convey the entire message. However I must take the critical stand point and question the idea that we can allow ourselves to communicate across cultures based on sweeping generalisations. Much importance can be placed on written information and references to handbooks, contracts or other written documentation. A few weeks back we were attempting to sign a contract with a to move a European product throughout Mexico. Non-verbal cues often communicate what is not said, and silence can have great meaning! I describe myself in terms of my accomplishments rather than in terms of my family and relationships. This classification is an oversimplification, according to A. Hall defines intercultural communication as a form of communication that shares information across different cultures and social groups.
This is because the majority of the population in high context cultures typically have the same level of education, as well as a shared ethnicity, religion, and history. I tend to have a small, close circle of friends rather than a large, but less close, circle of friends. One can be explicit about another's bothersome behavior. In a high context culture, gifts may be expected. In short, many firms feel that a cookie cutter approach to operations, management, sales and marketing is the way to go.