Reebok, on the other hand launched a shoe named Z pump fusion 2. We 'Go for Gold' and base our efforts on the three success drivers of our performance culture: 'Leadership Excellence', 'Performance Management' and 'Talent Management'. It launched Boost X, a running shoe made for women by women. In the North Americas, Greater China and Japan its performance has already been great in the first quarter of 2017. Its collaboration with Stella McCartney also continues. This strategy has been effective and the results are visible in the form of great financial results. Opportunities: Product and design innovation : Continuous product and design innovation is good for sales and revenue.
Adidas recorded many other critical achievements in 2016 too. We search for uniqueness and diversity, for the extraordinary and individuality, for the interdisciplinary and intercultural. The successful functioning of apparel industry is determined by the factors like men, material, money and market. Political tensions and economic uncertainty arising from Brexit: Brexit has resulted in both political and economic uncertainty which makes the situation challenging for Adidas in a few of its key markets. Actively managing internal succession is key to our competitive position. The maturity of talent management rests on effective leadership, best practices and state-of-the-art systems. For the textile and apparel companies it is compulsory that they treat the employees as an asset of the company.
Apart from the economic and socio political challenges, the market dominance of Nike is the only major challenge before Adidas. Its performance in greater China and Japan was great and India also holds potential as a market. Its new three pronged marketing strategy is already generating wonderful results. Earnings and growth have caught momentum during the recent years at both Adidas and Reebok. Our executives and managers enforce Leadership Excellence and instil a culture of performance. Expanding in the emerging markets: Adidas is doing well in greater China; it must also focus on India and other emerging markets for sharper growth.
Every success of origination is depending on efficient and effective man power. The Creating the New business plan is built around three major strategic objectives: speed, cities and open source. Marketing and business management are particularly my favourite areas apart from the latest technologies. Competitive pressure from other brands like Puma and Under Armour also remains. The brand would have to continue to focus on its marketing and product innovation to stay competitive.
For both individual and team performance improvement, we offer targeted support based on need; for example, skill training in team development, managing people and objectives as well as coaching and strategic management. However, the challenge from Nike is tough and Adidas would need to sustain its recent performance. Reduce dependence on suppliers by focusing on back ward integration. Leadership Excellence Leadership in what we do and how we do it is key to our success. Innovative marketing strategy: In the recent years Adidas has revamped its marketing strategy and focused it on the metropolitan cities where most of its target market lives.
In 2015, its point of sale and marketing investments were at 13. Hence, people are the key element for competitive advantage and the most significant resources of any organization. To achieve this goal, we have made strategic choices and will prioritise our investments under our six key strategic pillars Becoming the global leader in the sporting goods industry depends upon the potential, dedication, knowledge and performance of our employees and the excellence of our leaders. Go for Gold Just like athletes, employees of the adidas Group need a training plan and a coach to build on their strengths, overcome their own challenges and improve their technique to achieve their goals. In North America, Greater China and Japan, the revenue growth was particularly stronger. Great financial performance in 2016: 2016 has been a year of great financial performance for Adidas where it saw its earnings and profits increase sharply.
We want a bias for action, where our teams are encouraged to make the right decisions on their own. . For further growth, it must focus on the emerging markets like China and India. This also means high operating expenses overall. Role models who inspire us Adidas brands work with key assets — similarly, the company finds internal role models that personify, live and breathe the culture. Inspired by our heritage, we know that a profound understanding of the consumer and customer is essential to achieving this goal.
All aiming for one goal: to train and develop our employees to be 'Fit for Today'. Moreover, the athleisure trends bring great opportunities for brands like Adidas. « ¬ Eric Liedtke, Executive Board Member, Global Brands See if one of our Human Resources openings could be a fit for you. Be the curator and creator of our social capital. Focus on product and design innovation: Adidas has focused on product and design innovation. Many issues such as better , social compliance, labor problems, and coordination are still grappling the industry and efforts at a small level are being made for betterment of the existing scenario.
For more information please contact Seraphine Neoh on +65 6423 0329 or seraphinen humanresourcesonline. »To empower our teams to move fast, we lowered escalation levels within the organization and created clear roles and responsibilities for everyone. In 2017, Adidas had a great start where its major brands Adidas and Reebok posted double digit sales across key markets. Switching costs being low, customer retention is a challenging area. Bring forward fresh and diverse perspectives Adidas believes in the power of diverse teams, and sees diversity as a key to innovation.
Further, this argument is supported by the facts that labor compromises about 20% of the cost price of a garment. We build a better tomorrow by building the best teams. Conclusion and recommendations: Overall, 2016 was a quite successful year for Adidas and 2017 opened on a strong and favorable note. Last year, it adopted a new three pronged marketing strategy where it has focused its efforts on the metropolitan areas where most of its target market is found. Threats: Market dominance of Nike is the biggest threat. Apart from revamping its marketing strategy, the brand has retained its focus on product innovation and some other key areas of business. This, in turn, will drive long-term value creation for our shareholders.